Jonny Craze is an expert in the art of storytelling and how it can effectively communicate a business's strategy. His passion lies in helping businesses turn their stories into compelling visualizations that can resonate throughout their entire organization. He has a degree in Bachelor of Commerce with a focus on Economics, Marketing, and Tourism from Lincoln University in New Zealand.

Jonny has an extensive professional career and has worked with several notable companies. He co-founded and serves as a director at YourAnalytix. He served as the Global SME KPIs at British American Tobacco, providing valuable data visualization and KPI consultation services at various companies. Jonny also worked as a consultant in data visualization, KPI, and data modeling at companies like Consultant, CapQuest, Publicis Chemistry, and Warner Bros.

In addition, Jonny has held senior management roles in commercial planning, European business analysis, and financial planning at companies like Twentieth Century Fox, Virgin Retail, and Penguin Books Shared Services Team. He has also volunteered as a teacher of English at Cross Cultural Solutions.