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Jonno Burden
Senior Director, Strategic Accounts, Contextual @ Simpli.fi
Professional Background
Jonno Burden is a results-focused specialist in marketing, sales, and business development with an extensive track record in both agency and enterprise-level digital strategy. With deep expertise in advertising, ad serving, and the intricate realms of tracking, attribution, and analytics, Jonno is well-equipped to drive organizational growth and performance. His journey through various roles in startups, agencies, and large enterprises has granted him a uniquely diverse background, allowing him to tailor digital strategies to meet different market needs effectively. He has worked with some of the world's premier brands and agencies, emphasizing performance marketing, analytics, and customer acquisition, thereby establishing a reputation as a reliable figure in the industry.
Education and Achievements
Jonno’s academic journey began at The London Oratory where he laid the groundwork for his analytical mind by studying Maths, Music, Chemistry, and Economics. He further honed his analytical skills by earning a BSc (Hons) Ed. degree in Mathematics and Statistics from The University of Edinburgh. This educational background prepared him to tackle complex challenges across a spectrum of industries, blending creativity with analytical rigor to deliver robust marketing solutions.
Career History
Over the years, Jonno has held a variety of esteemed positions, showcasing his versatile skill set and leadership abilities. He served as the Senior Director, Strategic Accounts, Contextual at Simpli.fi, where he demonstrated his prowess in developing strategic marketing initiatives. His previous role as Senior Director of Sales - Strategic Accounts at Bidtellect further cemented his expertise in driving sales and establishing strong client relationships.
As a former Partner at ATRA FORM, Jonno played a critical role in shaping business strategy and marketing outreach, helping to accelerate growth for the firm. In his capacity as Director of Sales for the West Coast at Bidtellect, he was instrumental in penetrating new markets and enhancing the company’s outreach. His time as Sales Director at Drawbridge, which was subsequently acquired by LinkedIn, provided him with invaluable insights into integrating digital advertising solutions with social networks, further enhancing his marketing acumen.
In his earlier years, Jonno made significant contributions at Struq as the Business Development Director, where he was able to leverage his skills in customer acquisition and lead generation to optimize the company’s growth trajectory. At Quantcast, he served as Senior Sales Executive for Direct to Consumer and Luxury markets, becoming a key player in strategizing campaigns tailored towards these segments. His leadership extended to roles like Head of New Business at Mobile5 Media Limited and Business Development at Usablenet, where he emphasized innovative marketing approaches that resonated with target demographics.
Jonno began his career as a Business Development Manager at Ad.IQ, where he gained a solid grounding in advertising technologies, shaping his future endeavors in the digital space. Each of these experiences contributed to his comprehensive understanding of the dynamic marketing landscape, enabling him to develop specialized knowledge in content marketing, digital media, and customer retention.
Notable Achievements
Throughout his career, Jonno Burden has consistently achieved remarkable success in various aspects of marketing and sales. His deep understanding of performance marketing and analytics has allowed him to deliver significant results for his clients, ensuring that customer acquisition strategies not only meet but exceed expectations.
His leadership style is characterized by collaboration and innovation, making him a sought-after professional in the industry. Jonno's strategic insights have guided several campaigns that have effectively increased customer engagement and retention rates, particularly in highly competitive markets. His specialization in mobile marketing, e-commerce, and display advertising has further allowed him to remain at the forefront of marketing trends and technology advancements.
In addition to his professional commitments, Jonno is an outdoor enthusiast and a passionate music creator. His dedication to personal passions like music composition reflects his creative side, making him a well-rounded individual whose interests complement his professional endeavors.
Overall, Jonno Burden's expertise in marketing and business development, paired with his broad experience in various industry sectors, positions him as a leading figure in the digital marketing era. His analytical framework, combined with a passionate drive for results, continues to fuel his success, and he remains focused on building strategic relationships that foster long-term growth and innovation.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.