Jonnie Wright

Jonnie Wright is the President and CEO of The Buyosphere, a company he founded in 2005 after a two-decade career in broadcasting and marketing. His motivation for starting The Buyosphere stemmed from his frustrations with poor customer service experiences and a desire to improve the engagement of customer-facing employees. Wright emphasizes the importance of understanding the "why" behind people's actions, which he believes can lead to significant personal and professional growth.12

His background includes a challenging academic journey, having flunked out of college, but he leveraged his skills as a communicator and writer to build a successful business focused on training and coaching within the auto repair industry. The Buyosphere aims to transform auto repair shops by enhancing customer service, employee engagement, and overall business performance through various training programs.12

Wright's approach combines accountability with practical strategies tailored for the unique challenges faced by auto repair professionals. He is also involved in podcasting, where he discusses topics related to customer service, business transformation, and personal development.12