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    Jonathon Matthews

    VP, Publisher Development - Americas at Ogury

    Professional Background

    Jonathon Matthews is a seasoned professional in the media and technology sectors, with a track record of success in various leadership roles focusing on publisher development, business development, and partnership management. Throughout his career, he has cultivated a robust network and a deep understanding of the digital advertising landscape, which positions him as a trusted partner for publishers and clients alike. As the current Vice President of Publisher Development for the Americas at Ogury, Jonathon is at the forefront of driving innovative solutions that enhance revenue streams for publishers, contributing significantly to the business growth and strengthening the company's footprint in the marketplace.

    Jonathon's career in digital media began with a solid foundation in business development. He previously held the position of VP of Publisher Development in the US at Ogury, where he continued to build strong relationships with media partners and optimize their advertising strategies. His tenure at Ogury is marked not only by growth metrics but also by an unwavering commitment to excellent client service.

    Before joining Ogury, Jonathon served as the VP of Publisher Development at Undertone, where he was instrumental in defining and implementing partnership strategies. His experience at this role, coupled with his earlier position as the Sr. Director of Business Development at DistroScale, Inc., equipped him with the skills and insights necessary to navigate complex digital ecosystems, leading to successful outcomes for both the company and its partners.

    Education and Achievements

    Jonathon Matthews began his educational journey at New Rochelle High, where he laid the groundwork for his future pursuits in business and marketing. He then went on to Hofstra University, where he earned a Bachelor of Business Administration (BBA) degree, majoring in Marketing. His academic background, combined with valuable experience gained during his time as a Resident Assistant at Hofstra, provided him with leadership and organizational skills that have been essential in his professional endeavors.

    Over the years, Jonathon has consistently demonstrated his ability to adapt to changing market dynamics and leverage his expertise in video advertising and publisher relations. His time at ONE by AOL: Publishers, where he held multiple roles including Director of Core Partnerships, Video, and Senior Account Manager, Video, has not only expanded his knowledge in video monetization strategies but also affirmed his commitment to nurturing publisher relationships.

    Key Contributions and Notable Achievements

    Jonathon Matthews has achieved numerous accolades throughout his career, establishing himself as a pioneer in the realm of publisher development. His work has included:

    • Developing and executing strategic initiatives that result in increased revenue for publishers, showcasing a unique blend of analytical and problem-solving skills.
    • Spearheading transformative projects at Ogury, focused on enhancing user engagement and measurement standards in digital advertising.
    • Building and leading high-performance teams at various organizations, fostering a culture of growth and collaboration.
    • Engaging in thought leadership within the industry, participating in conferences and panels that shape the future of digital advertising and marketing strategies.

    Moreover, his comprehensive experience in partner account management at various companies including ONE by AOL and InvestingChannel, where he served in roles from Senior Manager, Publisher Operations to Publisher Relations Representative, has given him a unique insight into the challenges and opportunities faced by digital publishers in today’s fast-evolving marketplace. Jonathon's ability to cultivate relationships with key stakeholders has been a cornerstone of his success, demonstrating his commitment to client satisfaction and collaborative growth.

    As he continues to lead in the digital media landscape, Jonathon Matthews remains dedicated to driving innovation, enhancing partnerships, and empowering publishers to achieve their revenue goals through effective and tailored advertising solutions.

    Related Questions

    How did Jonathon Matthews cultivate his expertise in publisher development?
    What strategies has Jonathon Matthews implemented at Ogury to enhance publisher relationships?
    In what ways has Jonathon Matthews contributed to the growth of digital advertising during his tenure at ONE by AOL?
    How has Jonathon Matthews' education at Hofstra University influenced his career in marketing?
    What are the key challenges Jonathon Matthews faces in his role as VP at Ogury?
    Jonathon Matthews
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    Location

    New York, New York, United States