Jonathan Verk

Jonathan Verk is the Executive Vice President of Web3 and Business Innovation at Mod Op, a global advertising agency. With over 25 years of experience in entertainment, advertising, technology, and media, he has a robust background in building companies and brands. His journey into the Web3 space began when he was involved in fundraising for a presidential campaign, where he learned about cryptocurrency and NFTs from a mentor who was an influential figure in that domain.13

At Mod Op, Verk focuses on leveraging Web3 technologies to connect with Gen Z and enhance marketing strategies. He emphasizes the cultural significance of Web3 and its potential to transform traditional marketing approaches, particularly through innovative loyalty programs that engage consumers by giving them ownership of digital assets.12 Prior to his current role, he held various positions including leadership roles at CreativeDepartmint and Outer Edge.24