Jonathan Martinez

Jonathan Martinez is a seasoned professional providing top-tier leadership, management, and data-driven insights for the Las Vegas Raiders, with comprehensive experience in data strategy, analytics, CRM, data visualization, consumer insights, and performance/digital marketing.

He plays a pivotal role in collaborating with various business units within the organization, such as marketing, digital media, broadcast, corporate partnerships, ticketing, premium seating, merchandise, and finance, to standardize reporting, drive key insights development, and offer consultation for data-informed decisions with a primary focus on revenue generation.

With a strong emphasis on enhancing fan experience and optimizing revenue streams, Jonathan spearheads the Business Analytics initiative, overseeing the development of reporting structures and data analysis to support marketing, sales, and business operations functions.

In performance marketing, Jonathan excels in building and executing marketing roadmaps within allocated budgets to achieve critical revenue and marketing KPIs, along with launching new products successfully.

His expertise extends to monitoring and optimizing multi-channel marketing ROI for entities like Raiders, The Raider Image, and Allegiant Stadium, through a diverse range of channels including paid social, paid search, email campaigns, mobile app strategies, and SEO implementations.

Jonathan leads lifecycle marketing and email initiatives, driving projects that impact customer journeys by implementing digital content changes, email automation enhancements, and website optimization for improved lead generation and customer engagement.

Jonathan Martinez pursued his BA in Communications at Saint Mary's College of California, laying a strong educational foundation for his professional journey.

With a wealth of experience, Jonathan has held various key roles at the Las Vegas Raiders, progressing from Database Marketing Manager to Director of Relationship & Strategic Marketing, and eventually to his current position as Vice President of Revenue Planning & Analytics.

His diverse professional background includes roles such as former Marketing at Oakland Raiders, Fan Development Coordinator at Oakland Raiders, and Sales & Marketing Intern at Oakland Raiders, highlighting his extensive involvement in sports marketing and business development.

Before his tenure with the Raiders, Jonathan gained valuable experience in roles like Director of Business Development and Deputy Assistant to Mayor, displaying versatile skills in marketing, analytics, and strategic planning.

Jonathan Martinez stands as a prominent figure in the realm of sports data analytics and revenue generation, bringing a wealth of expertise, strategic vision, and invaluable insights to the Las Vegas Raiders organization.