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Jonathan Eppers
Jonathan Eppers is the CEO and Founder of VYBES, a wellness beverage company known for its CBD-infused drinks designed to promote emotional well-being and reduce stress. He established VYBES in 2018 after recognizing the potential benefits of cannabidiol (CBD) for mental health, particularly following his own experiences with stress and depression during his previous entrepreneurial ventures, notably with RadPad, a tech startup he led from 2013 to 2016.24
Professional Background
Eppers has a diverse professional background that spans various roles in product management and entrepreneurship:
- CEO, VYBES (January 2018 - Present): Eppers launched VYBES to create a premium beverage that incorporates CBD, aiming to make the benefits of CBD more accessible and socially acceptable.34
- Founder & CEO, RadPad (January 2013 - December 2016): He led this rental marketplace through significant challenges, including a lawsuit that nearly derailed the business.25
- Senior Product Manager, eHarmony (February 2011 - August 2012): Worked on enhancing user experience and product offerings.1
- Product Manager at various companies including MySpace and Merck, where he gained valuable experience in tech and product development.1
Education
Eppers holds a Bachelor of Science degree from Purdue University, which he completed between 2001 and 2005.1
Vision for VYBES
Eppers's vision for VYBES extends beyond just beverages; he aims to create a lifestyle brand that resonates with consumers seeking healthier options. The drinks are crafted with high-quality ingredients and are available in various flavors, emphasizing low calories and vegan options. VYBES products are sold primarily through local retailers, including coffee shops and gyms, rather than large chains, to foster a community-oriented brand image.345
Personal Philosophy
Eppers emphasizes the importance of mental health and self-care, drawing from his personal experiences. He advocates for using plant-based solutions like CBD to address stress and anxiety, reflecting his belief that wellness should be integrated into daily life.24 His approach combines creativity with a commitment to quality, aiming to make VYBES not just a drink but part of a broader lifestyle choice for consumers.
Through his leadership at VYBES, Jonathan Eppers continues to influence the wellness beverage market while promoting mental health awareness.