Jonathan Elliott

Jonathan Elliott is a seasoned entrepreneur and business leader who is currently the Founder of 40 Fathoms Ltd, a position he has held since June 2020.1 With a career spanning over two decades, Elliott has established himself as a successful businessman with a track record of leading and transforming companies.

Career Highlights

Early Entrepreneurship:: Elliott's entrepreneurial spirit emerged at a young age, with his first business venture starting while he was still in school.1 After graduating from Bournemouth University with a BA Hons in Business/Commerce and French, he spent six years in sales and marketing roles at BT.1

Make It Cheaper:: One of Elliott's most notable achievements was founding and leading Make It Cheaper (later rebranded as Bionic) in January 2007.1 Under his leadership, the company grew from a small startup to a successful, private equity-funded business that helped over 250,000 businesses save more than half a billion pounds on utilities, insurance, and telecoms.1

Current Venture:: At 40 Fathoms Ltd, Elliott works alongside partners Chris and Martyn to invest in entrepreneurs and management teams, aiming to build the next generation of successful businesses.1

Professional Approach

Elliott is known for his:

• Problem-solving skills
• Ability to help people unlock their potential
• Belief in the "art of the possible"
• Passion for goal-setting
• Emphasis on goodwill and karma in business1

Education and Qualifications

• Malvern College (1983-1988)
• Bournemouth University (1989-1993)
• MCIM certification from the Chartered Institute of Marketing (UK)1

Jonathan Elliott's LinkedIn profile (username: jonathan-elliott-56a49b9) provides a comprehensive overview of his professional journey and current endeavors in the business world.1