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Jonathan Dreszer
CMO at Devocion USA
Jonathan Dreszer is a coffee industry professional with extensive experience in specialty coffee, particularly focused on Colombian coffee. He previously served as the Director of Retail and Marketing at Devoción Coffee, a specialty coffee company with operations in Brooklyn, New York, and Bogotá, Colombia.13
During his time at Devoción, Dreszer played a key role in the company's expansion and marketing efforts. He was involved in establishing Devoción's unique farm-to-cup model, which emphasized direct relationships with Colombian coffee farmers and rapid transportation of freshly harvested beans to their Brooklyn roastery.13
After his tenure at Devoción, Dreszer founded House of Word Coffee, a company specializing in high-quality instant coffee.24 As the Founder and CEO of House of Word Coffee, Dreszer aims to disrupt the instant coffee market by focusing on sustainability, innovative packaging, and superior taste.2 His new venture applies his specialty coffee expertise exclusively to the instant coffee category, working with an Indian production partner to create a premium instant coffee product.24
Dreszer's background includes growing up in Bogotá, Colombia, which has informed his deep connection to and expertise in Colombian coffee.34 His career trajectory demonstrates a commitment to innovation in the specialty coffee industry, from traditional roasting and retail to reimagining instant coffee for discerning consumers.