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    Jonathan Dreszer

    CMO at Devocion USA

    Jonathan Dreszer is a coffee industry professional with extensive experience in specialty coffee, particularly focused on Colombian coffee. He previously served as the Director of Retail and Marketing at Devoción Coffee, a specialty coffee company with operations in Brooklyn, New York, and Bogotá, Colombia.13

    During his time at Devoción, Dreszer played a key role in the company's expansion and marketing efforts. He was involved in establishing Devoción's unique farm-to-cup model, which emphasized direct relationships with Colombian coffee farmers and rapid transportation of freshly harvested beans to their Brooklyn roastery.13

    After his tenure at Devoción, Dreszer founded House of Word Coffee, a company specializing in high-quality instant coffee.24 As the Founder and CEO of House of Word Coffee, Dreszer aims to disrupt the instant coffee market by focusing on sustainability, innovative packaging, and superior taste.2 His new venture applies his specialty coffee expertise exclusively to the instant coffee category, working with an Indian production partner to create a premium instant coffee product.24

    Dreszer's background includes growing up in Bogotá, Colombia, which has informed his deep connection to and expertise in Colombian coffee.34 His career trajectory demonstrates a commitment to innovation in the specialty coffee industry, from traditional roasting and retail to reimagining instant coffee for discerning consumers.

    Highlights

    Feb 21 · teaandcoffee.net
    Third Wave Specialty Roasters Reimagine Soluble Coffee
    Jan 3 · freshcup.com
    Café Devoción: From Brooklyn to Bogota - Fresh Cup Magazine
    House of Word Travels Fast With Specialty Instant Coffee
    Jul 22 · youtube.com
    Jonathan Dreszer of Devoción Coffee Chats with ... - YouTube

    Related Questions

    What inspired Jonathan Dreszer to transition from the hotel industry to coffee marketing?
    How does Devocion's farm-to-table approach differ from other coffee companies?
    What are some unique marketing strategies Jonathan Dreszer has implemented at Devocion?
    How does Devocion ensure the sustainability of its coffee farms in Colombia?
    What challenges did Jonathan Dreszer face when opening Devocion's first cafe in New York?
    Jonathan Dreszer
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    Location

    Brooklyn, New York
    Location