Jonathan Crossfield

Content Writer and Editor

Jonathan Crossfield is a seasoned content marketing professional based in the Blue Mountains near Sydney, Australia. He currently serves as the Content Strategy Lead at Pounce Agency, a role he has held since September 2023.3 4

Prior to his current position, Jonathan worked as a Content Writer and Researcher at UST from May 2022 to September 2023.3 5 At UST, a digital transformation provider, he likely focused on creating content related to technology and digital solutions.

Career Highlights

Freelance Work: Jonathan has worked on major content projects for prominent brands such as Telstra and Australia Post, as well as numerous smaller projects for various businesses in Australia and overseas.2 3
Editorial Experience: He served as the editor of Chief Content Officer (CCO) magazine, published by the Content Marketing Institute, in 2018-2019. During his tenure, he oversaw the magazine's transition from print to a fully digital format.3
Regular Columnist: Jonathan continues to write a regular column on content writing and creativity for CCO magazine.1 2

Expertise and Approach

Jonathan specializes in creating "un-boring" B2B content.1 He emphasizes the importance of developing unique angles and creative approaches to make B2B content more engaging. His advice includes:

Going beyond initial ideas to develop content that stands out from competitors
Adding analogies or unique angles to tell stories differently
Providing writers with more creative latitude in content briefs1

Background and Skills

Jonathan describes himself as a storyteller, encompassing roles such as freelance writer, editor, content marketer, journalist, copywriter, consultant, workshop trainer, and event speaker.2 His diverse skill set allows him to approach content creation from multiple angles, focusing on creating compelling narratives for brands.3

In summary, Jonathan Crossfield is a highly experienced content marketing professional with a track record of creating engaging B2B content for major brands and publications. His approach emphasizes creativity and storytelling to make even technical or complex subjects interesting and accessible.