Gustavus Adolphus College

Eden Prairie Senior High School

Venusa

Product Leader at Rappi

Skills: Digital Strategy · Director level · Innovation Management

West Monroe

Principal Product Manager

Leader of D2C growth products including membership, service bookings, product sales and support. 
•	Lead product team overseeing multiple product including e-commerce site, support team tools, B2B2C tools, marketing vendors/tools and tech gig worker app.
•	Create company alignment through KPI driven roadmap, leading design thinking ideation and cross company alignment.
•	Increased Bookings 20% through experimentation of the checkout funnel, driving in-home tech sales, and adding additional offerings to users.
•	Position HelloTech an ongoing technology advisor vs one time interaction by creating Connected Home feature providing users with content and personal recommendations to assist them with their tech needs.
•	Improving membership engagement through multiple different marketing nurture campaigns and adding additional features to the membership.

HelloTech Inc.

Director of Product and Customer Experience 

Rappi's goal is to make your life easier; from restaurant orders, groceries, clothes, banking, and delivery to your doorstep. Rappi is a mega high growth, series C, consumer tech company looking to become the everything store in Latin America.

Journey to Create World Class Support Experience
- Leader of multiple  product teams to create a completely new experience for Rappi support all built within chat. Including building automation to help users become faster and reduce live agent interaction, while establishing a compensation model by vertical. 
- Increased NSS from -10% to 40%
- Lead teams through design and research to understand user friction points and design and test 
prototypes with users.  
-Create benchmarking as well as work with multiple creative vendors to align on experience, copyright, and branding. 
-Utilize BI and data analytics to ensure focus on the right problems and validate changes have the desired outcome.  
-Create automation that automates 40% of tickets, reducing the need of live agents
-Built compensation model to test and optimize the compensations provided to users

Rappi

Senior Product Leader at Rappi

Customer Care Reinvention 
•	Partnered with the CX insights, Customer Care Business, and Digital/Tech teams to create long term best in class strategy to reinvent how Best Buy looks at Customer Care.
•	Developed enterprise video chat strategy.  Initiated pilot with industry leading video chat vendor as well as developing internal capabilities.
•	Co-creation/facilitation of human design thinking boot camp around Healthy Home.  Followed by conducting customer research to ideate on ideas.
•	Created and developed company strategy for new company partnerships with Best Buy with a focus of increasing brand love, customer obsession, and new avenues of revenue.

Digital Tech Geek Squad Strategy 
•	Business Technology Lead for two of the four Geek Squad key initiatives.  Collaborating to create strategies that are a balance of creating near term ROI and discovery work.  Focused on enhancements to the customer and employee experience.    
•	Create strategy and thought leadership through design thinking and connecting ideas/initiatives to the latest technology innovation.
•	Influence Digital team’s strategies and priorities to align with business initiatives.
•	Responsible for translating business strategies into product vision to enable delivery.

Best Buy

Sr. Manager/Chief Product Owner of Emerging Technologies 

• Lead local and international scrum teams of 15 engineers. 
• Set strategy and vision for stores product pricing, signing, merchandise transitions and grocery scales.
• Collaborate with cross functional process teams to deliver on enterprise priorities including a rewrite of our pricing and signing architecture.

Professional Development
•Innovation design group based around Stanford’s d.school
•Target Tech Stars Non Profit start up Mentor

Target

Lead Product Owner

•	Develop store mobility strategy to ensure 300,000 employees have a consistent experience between all applications and devices
•	Consult with teams across the company to provide solutions for technology initiatives being delivered to stores
•	Build strong partnerships with Store Operations, Customer Insights, Target Apps, and Technology Service leaders while acting as the liaison between development teams in India and the end users
•	Designed and presented an interactive exhibit at a Target national leadership expo to over 2,000 store leaders and senior executives, resulted in a Divisional Leadership Award

Sr. Product Owner, Future In-Store Mobile Strategy: Stores Digital Integration  at Target

•	Created six future device tests across 60 stores, influenced high level leaders in the selection of an iPod touch as the in-store device for 1800 stores  
•	Led effort to develop software for iPods; created a new user experience and improved employee efficiency by combining 31 applications into one easy to use application
•	Developed and presented digital training content for 70 senior leaders on Omni-channel and technology innovation at Target’s Spring National Sales Meeting

Store Operations-Business Process Consultant/Product Owner: myDevice Team

•	Leader at a store with annual sales of $70 million and 280 employees
•	Improved store shortage from .78% (554k) to .60% (427k) the highest improvement in a 10-store district
•	Hired and developed two non-exempt employees to exempt leaders

Executive Team Leader-Asset Protection

•	Leader at a store annual sales of $45 million and 180 employees
•	Led team of 60 employees including another Executive Team Leader to deliver a seamless logistics process, resulted in earning People Developer award for the 10-store district
•	Transitioned logistics process start time from overnight to 4 a.m. start time with no employee turnover
•	Captained and mentored operational improvement in three underperforming stores
•	Selected as the 10-store district captain assisting peers in the district run their processes

Executive Team Leader-Logistics

Leader at a store with annual sales of $35 million and 150 employees

Jonathan Astry