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Jonas Erich
CPO & CMO bei Marley Spoon
Professional Background
Jonas Erich is a dynamic professional with a wealth of experience in marketing and leadership roles across various organizations, particularly in the food delivery and e-commerce sectors. He currently holds the esteemed position of Chief Product Officer (CPO) and Chief Marketing Officer (CMO) at Marley Spoon, a prominent company known for its meal kit delivery services. In these dual roles, Jonas seamlessly blends product innovation with strategic marketing, driving the brand forward in an increasingly competitive landscape.
Before stepping into his current leadership roles, Jonas made significant strides in marketing leadership at Marley Spoon, where he played a pivotal role in shaping the company’s marketing strategies as CMO and previously as Head of Marketing. His tenure was marked by an unwavering dedication to enhancing brand visibility and engagement, alongside optimizing customer acquisition efforts.
Prior to his impactful journey at Marley Spoon, Jonas gained substantial experience at Delivery Hero, a global leader in the e-commerce food delivery industry. He served as Head of International Marketing, where he was responsible for developing and executing marketing initiatives that catered to diverse markets. His role involved substantial stakeholder engagement and strategic planning, positioning him as a key influencer in the organization. Moreover, he started as a Marketing Manager for International Markets and later for the Switzerland market, where he honed his skills in market research, product positioning, and cross-cultural communications. Additionally, his career began with an enriching experience as a Junior Marketing Manager at bloomsburys gmbh, where he learned the foundational aspects of marketing management and business operations.
Education and Achievements
Jonas received his Bachelor of Science (BSc) in Psychology from the prestigious University of Durham. His educational background in psychology provides him with valuable insights into consumer behavior and decision-making processes, critical aspects that influence effective marketing strategies.
Throughout his career, Jonas has demonstrated a remarkable ability to translate complex consumer insights into actionable marketing campaigns. His unique perspective as a psychology graduate allows him to tap into the emotional drivers of consumer decision-making, informing creative strategies that resonate with audiences. This blend of psychological acumen and marketing expertise has become a hallmark of his leadership style, fostering high-performance teams and driving significant growth in revenue and market share for the companies he has worked with.
Achievements
- Instrumental in the growth and brand positioning of Marley Spoon within the international meal kit delivery service industry.
- Successfully developed and executed multi-channel marketing strategies that increased customer retention and engagement at Marley Spoon.
- Recognized for his innovative approaches to international marketing at Delivery Hero, which led to a broader reach and increased profitability.
- Demonstrated the ability to adapt marketing strategies to meet the demands of diverse international markets, showcasing his versatility and strategic prowess.
- Cultivated high-performance marketing teams and led cross-functional collaborations that enhanced organizational synergies and brand efforts.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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