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    Jonah Purinton

    Solving "impossible" accounting problems for tech CFOs

    Professional Background

    Jonah Purinton is a dynamic financial professional whose extensive experience uniquely positions him as a leader in operational finance. He has spent over a decade refining his skill set across the realms of accounting, finance management, and software development. As the current owner of Reflex Accounting, Jonah has taken the principles of financial management and integrated them with technological innovations, enabling his clients to transform operational challenges into exceptional growth opportunities.

    Throughout his career, Jonah has held pivotal roles in several notable organizations. His journey began at Pacific Catch Fresh Fish Grill, where he served as an Accounting Manager. Here, he honed his ability to navigate complex financial landscapes and laid the groundwork for his future endeavors. He then moved to The Culinary Edge, where he not only managed accounts but also designed systems that improved efficiency and financial reporting.

    Jonah further solidified his reputation at Expensify, where he started as a Client Manager, soon advancing to Business Development Lead for Accounting & CPA partnerships. His time at Expensify was marked by innovation, where he worked closely with technology and development teams to integrate new solutions for complex accounting issues. As the Finance Manager at Streamlabs, he showcased his capability to manage larger financial teams and oversee significant financial operations, reinforcing the value of integrating effective communication and technology into finance.

    His tenure as Accounting & Systems Manager at Zume Pizza, Inc. further exemplified Jonah’s ability to turn operational finance challenges into streamlined processes. His innovative mindset allowed him to address and resolve longstanding issues, proving that what may seem impossible in the realm of finance can often be fixed with the right approach and expertise. Jonah's collective experiences not only highlight his adaptability but also his deep understanding of how to leverage finance for business growth.

    Education and Achievements

    Jonah Purinton’s academic foundation in Accounting began at San Francisco State University, where he gained a broad understanding of financial principles and practices. His studies provided him with the tools necessary to analyze financial data effectively, leading to informed decision-making in various corporate settings. This foundational knowledge has been essential in his ability to teach and mentor others in the field of finance.

    Over the years, he has achieved considerable success in various operational finance challenges — from transforming outdated financial systems to implementing technology that significantly improves reporting accuracy. Jonah's innovative strategies and analytical capabilities allow him to tackle financial issues that seem insurmountable to others and turn them into success stories. This powerful combination of skills has earned him the respect and admiration of colleagues and clients alike, solidifying his reputation as a go-to expert in financial transformation.

    Achievements

    • Established Reflex Accounting as a trusted name in accounting solutions, drawing on innovative software and financial strategies to serve clients better.
    • Transformed financial reporting systems at Zume Pizza, Inc., enhancing efficiency and real-time data availability which mitigated operational losses.
    • Developed successful partnerships while at Expensify, focusing on accounting development, significantly increasing client trust and long-term relationships.
    • Led finance management at Streamlabs, overseeing dynamic operational growth and improving financial structures to support scalability.
    • Implemented cutting-edge technology solutions in accounting practices, ensuring clients have the most effective tools to derive value from their data.
    • Mentored emerging finance practitioners, sharing insights on overcoming obstacles within financial operations, helping others to succeed as he has achieved.

    Tags':['CFO experience','financial transformation','operational finance','accounting expertise','software development','Client Management','finance manager','business development','accounting systems','financial reporting']

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    Jonah Purinton
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    Location

    San Francisco, California