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Jon Merkin
Platform Insights & Analytics at Roku
Jon Merkin is a senior analytics professional currently working at Roku Inc. He holds the position of Director of Platform Analytics, where he oversees analytics for entertainment partners and provides insights into streamer behavior.2
Career at Roku
Jon joined Roku Inc. in early 2021, describing his experience as "great" and mentioning that he tackles interesting questions about how people stream TV.3 In his role, he focuses on:
- Analyzing entertainment partner data
- Providing insights on streamer behavior
- Contributing to media and entertainment analytics
Previous Experience
Before joining Roku, Jon's professional background includes:
- Working at Sony Music Global
- Being a member of a rock band called The Shake4
Education
Jon Merkin attended Columbia University, specifically the Columbia Business School.1
Location
He is based in Englewood, New Jersey, United States.1
Jon Merkin's expertise in analytics has made him a valuable resource for industry insights. For example, he has commented on the opportunities that awards shows present for broadening a series' fanbase5 and has provided data-driven observations about holiday content consumption patterns among streaming audiences.6
