Jon Marcroft

Jon Marcroft is the Founder, President, and CEO of Simplis® Life, a company dedicated to making life insurance more accessible and affordable for consumers. Based in Salt Lake City, Utah, Marcroft established Simplis Life with the mission of providing a DIY online platform that empowers individuals to purchase life insurance in a straightforward and cost-effective manner.1

Professional Background

• Current Role: Since March 2015, he has been leading Simplis Life, focusing on creating a win/win scenario for customers seeking life insurance.1
• Previous Experience: Before founding Simplis Life, Marcroft served as the Vice President and Investigator at KINNECT, Inc. from July 2014 to May 2023. He also worked as an Insurance Agent and Financial Advisor at Farm Bureau Financial Services from February 2005 to July 2015, where he was recognized for his contributions to the industry.1

Personal Insights

Jon Marcroft emphasizes the influence of mentors throughout his career, particularly highlighting the traditional life insurance sales systems that motivated him to seek innovative solutions for consumer needs. He enjoys outdoor activities such as hiking and golfing and is a father of five with two grandchildren.1

Overall, Marcroft's journey reflects a commitment to improving the life insurance landscape through consumer empowerment and technology.