Jon Marcroft

Jon Marcroft is a prominent entrepreneur and author, serving as the Founder, President, and CEO of Simplis Life, an innovative online life insurance brokerage based in Salt Lake City, Utah. His company is dedicated to simplifying the life insurance purchasing process, making it more accessible and transparent for consumers. Marcroft's approach emphasizes the use of intuitive online tools that empower individuals to make informed decisions without needing direct sales interactions.

Professional Background

With over 20 years of experience in the life insurance industry, Jon has held various roles that highlight his expertise in sales and client services. Before founding Simplis Life in 2015, he served as Vice President at KINNECT, Inc., where he oversaw disbursements related to unclaimed life insurance benefits. His previous experience also includes significant tenures at Farm Bureau Financial Services and Allstate Financial Services, where he developed a deep understanding of consumer needs in the insurance market.123

Authorial Contributions

In addition to his entrepreneurial endeavors, Marcroft is the author of "The Life Insurance Marathon," a book aimed at demystifying life insurance for consumers. The book combines humor with practical insights to help readers navigate the complexities of life insurance products effectively.2

Personal Insights

Jon Marcroft is not only focused on business; he enjoys outdoor activities such as hiking and golfing. He is also a family man, proud of his five adult children and two grandchildren.1 His journey into the insurance sector was somewhat serendipitous, stemming from personal challenges that led him to discover a passion for helping others understand life insurance products.2

Overall, Jon Marcroft's career reflects a strong commitment to consumer empowerment and transparency in the life insurance industry.