Jon Gibs

Jon Gibs is a data science veteran with over 20 years of experience in strategy, platform development, and analytics, specializing in media and marketing domains.

As the Global Director and Principal Data Scientist at Spotify, Jon oversaw audience insights, advertising measurement, client data activation, automated reporting, and market research for the Advertising Business unit, leading a team of 45 analysts and engineers.

He significantly increased advertising revenue by 117% through Advertising Science activities and developed innovative data and reporting tools for user engagement with podcast advertising, establishing Spotify as a leader in the podcast industry.

Jon's academic background includes a Bachelor's and Master's degree in Geography from Clark University and the University at Buffalo respectively.

He has held significant roles at various renowned organizations like Walmart Connect, L2 Inc., Huge, NBCUniversal, Nielsen, TheInfoPro, Jupiter Research, and University of London.

Jon's core competencies encompass data strategy, marketing analytics, personalization, optimization, and innovative tool development for data collection, analysis, and reporting, with a focus on empowering businesses and consumers in a digital world.