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Jon Gettinger
Chief Marketing Officer at Pipe17
Professional Background
Jon Gettinger is a distinguished marketing executive, renowned for his expertise in driving revenue growth and augmenting market presence for technology companies. With a strong emphasis on collaborating with entrepreneurs, Jon has a unique ability to translate visionary ideas into actionable market strategies. This unparalleled skill in mapping innovative concepts into the marketplace has led to his involvement in numerous successful funding rounds and acquisitions in the tech industry.
Throughout his career, Jon has taken on pivotal roles, most notably as Chief Marketing Officer at Pipe17. His previous leadership positions included Chief Marketing Officer at Mach49, which was acquired by Next15, and at Spoken Communications, which was acquired by Avaya. Jon's impact was also felt during his tenure as Senior Vice President of Marketing at Xamarin, where he played a significant role in their acquisition by Microsoft. Jon's ability to inspire enthusiasm and motivate sales teams has not only facilitated remarkable revenue flows but has also enabled organizations to achieve their multi-year growth objectives.
Jon's leadership style is characterized by his passion for innovation, where he actively seeks and utilizes emerging technologies that provide a distinct competitive edge. His adeptness in leading diverse teams of up to 20 professionals encompasses various marketing functions, including Demand Generation, Field Marketing, Product Marketing, as well as Analyst and Public Relations. This multifaceted approach has solidified his reputation as a transformative leader in the marketing domain.
Education and Achievements
Jon began his educational journey at Case Western Reserve University, where he laid the foundational knowledge that has been essential throughout his professional development. His academic background equipped him with the analytical and strategic thinking skills necessary for navigating the complex landscape of technology marketing.
One of Jon Gettinger's remarkable achievements is his extensive track record of guiding companies through significant transitions involving acquisitions and market repositioning. His leadership at Fortify Software, which was acquired by HP and is now known as Microfocus Software, exemplifies his strategic prowess in executing marketing initiatives that resonate with both consumers and investors alike. By spearheading innovative marketing campaigns, Jon has consistently ensured that products not only achieve market acceptance but dominate their respective categories.
Achievements
Jon's career is replete with numerous notable achievements and milestones. He has played an instrumental role in the successful acquisition of several firms, including:
- Mach49 by Next15
- Spoken Communications by Avaya
- Xamarin by Microsoft
- Fortify Software by HP (Now Microfocus Software)
The growth trajectories of these companies can be attributed in part to Jon's distinctive vision and expert marketing techniques. His commitment to cultivating enthusiastic rounds of funding is a testament to his ability to communicate and align business objectives with investor expectations effectively, fostering lasting relationships that are beneficial for all stakeholders.
Moreover, Jon's experience transcends individual company achievements. His holistic understanding of the marketing landscape allows him to not only create and reposition products within existing markets but also generate buzz and anticipation around new offerings – an essential component in today’s fast-paced technological arena. This forward-thinking approach enables him to create new categories within the industry that drive progressive growth and solidify a company’s standing in the marketplace.
In conclusion, Jon Gettinger continues to be a dynamic force in the technology marketing sector, leveraging his rich expertise and innovative mindset to help shape the future of market engagement and strategic growth for tech entrepreneurs and established firms alike.
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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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