CIM | The Chartered Institute of Marketing

Loughborough University

Tendring Technology College

Loyalty Marketing Manager at The Football Association

On Location

Senior Marketing Manager, APAC | Olympic & Paralympic Games

A-Leagues

Digital Marketing Manager

FIFA Women's World Cup Australia & New Zealand 2023™

▪ Lead the marketing communications strategy for Club Wembley members
▪ Manage the member engagement strategy, aimed at increasing customer experience, satisfaction and value perception
▪ Create and deliver an exclusive content programme for VIP members; providing behind-the-scenes access to the England team, The FA and Wembley Stadium
▪ Develop and activate synergistic partnerships with luxury brands to provide additional value to members outside of core event days
▪ Project managed the promotion, communications and member experience for three UK Government 'pilot events' at Wembley Stadium, each at the time the largest attended sporting events in the UK since the start of the pandemic in 2020
▪ Manage relationships with all external marketing agencies and partners
▪ Closely align with the CRM & Digital Managers to develop and deliver effective engagement campaigns, improve online customer journeys and overall digital experience

The Football Association

Loyalty Marketing Manager

▪ Managed a strategic rebrand for the company, involving the development and launch of a new visual identity in addition to a content series around the new business model
▪ Rolled out the new brand identity across the entire series of marketing touchpoints
▪ Launched and managed a multi-channel recruitment campaign for the supply-side of the marketplace
▪ Created an automated email onboarding journey for new consumers and potential suppliers who register their interest on the platform
▪ Managed the marketing channels calendar, working with Local Hosts and Media Partners to curate and deliver engaging content which delivered against business objectives

Homefans

Marketing Specialist

▪ Plan and lead the marketing strategy to promote UEFA EURO 2020 Official Hospitality packages within the United Kingdom & Irish markets
▪ Deliver omni-channel campaigns to drive high levels of engagement & lead generation
▪ Work closely with Sales, Creative, Digital and PR teams to ensure the successful
development, co-ordination, optimisation, measurement and analysis of all advertising
▪ Manage relationships with UEFA, media agencies, host city stadia, sponsors and promotional teams
▪ Project management of bespoke website build and CRM development with a digital agency

Senior Marketing Manager, UEFA EURO 2020

▪ Managed the marketing strategy to promote Premium Hospitality offerings at the new
Tottenham Hotspur Stadium, resulting in sell-out of 8,000 memberships ahead of opening
▪ Delivered innovative and effective acquisition and engagement campaigns, working closely
with the Communications, PR, Partnerships and Digital departments, to ensure a fully integrated approach
▪ Mobilised the implementation of a bespoke virtual reality marketing suite, used to generate PR and sales of hospitality memberships and partnerships whilst the stadium was being built
▪ Managed the appointment and relationships with external creative and performance agencies
▪ Won ‘Best Sales or Marketing Initiative’ at the Stadium Experience Events and Hospitality Awards 2017
▪ Worked with both virtual and augmented reality to build interest and generate sales leads for premium hospitality products at the new stadium
▪ Worked with the Hospitality sales team on initiatives that drive engagement and data capture
▪ Planned and managed the seasonal marketing budget for all Premium Experiences
▪ Campaign reporting to Director level, using insights gained to make informed recommendations for future spend
▪ Managed a structured customer communications strategy for Executive Members, providing additional value with exclusive non-matchday events, whilst exhausting up-sell and cross-promotion opportunities
▪ Line management responsibilities

Tottenham Hotspur Football Club

Marketing Manager - Premium Experiences

▪ Provided the marketing function for the Ticketing, Hospitality, and Business Development
departments, delivering B2C/B2B campaigns to help achieve their varied business goals
▪ Sponsored to complete a ‘Diploma in Professional Marketing’ with The Chartered Institute of Marketing outside of work hours, attending weekly lectures & studying over 10 hours per week for one year
▪ Co-ordinated the marketing strategy for the Club’s pre and post-season international tours, travelling out to the USA with the First Team squad to deliver the project on the ground in 2017
▪ Worked with the Partnerships team to facilitate the scheduling and delivery of sponsorship rights across the Club's marketing channels
▪ Worked across B2B and B2C environments on above and below the line marketing campaigns
▪ Responsible for the development and implementation of tactical marketing plans, campaigns and initiatives to drive customer acquisition, exhaust up-sell opportunities, increase retention and deliver best-in-class customer communications
▪ Worked across strategy development, target market identification,  creative briefs, overseeing
design, copywriting, production, delivery, measurement and campaign reporting to Director-level
▪ Responsible for the day-to-day guidance of one Marketing Executive and one Marketing Intern

Senior Marketing Executive

▪ Reporting into the CMO, I was the primary sender of all e-marketing material throughout the EMEA and APAC regions to generate interest VIP hospitality packages across THG’s global events portfolio
▪ Average email open rates increased 80% & click through rates tripled during my time at the company
▪ Managed and distributed sales enquiries to the Sales Directors to convert
▪ Worked with the Research Team to maintain, build and improve the quality of the company’s databases
▪ Ensured all data capture opportunities were explored throughout our marketing strategy
▪ Responsible for delivering all external marketing initiatives including print, search and social media
advertising
▪ Project managed the on-site video production at the Wimbledon Championships, Germany vs Austria World Cup Qualifier and South Africa vs New Zealand in the Rugby Championship. Interviewed hosts, guests and celebrity speakers before working with the media team to finalise and release the promotional content online
▪ Delivered on-site presence at Marcus Evans Summits; generating awareness and interest in the THG brand to the C-Level individuals in attendance

THG Sports

Marketing Executive

▪ Working with International Federations, Coaches and Athletes of Sitting Volleyball at the Paralympic Games
▪ Managing training and transport schedules with representatives for each nation
▪ Assisting teams pre and post match in the Athletes Lounge
▪ Handling requests and questions inquiries from teams

London 2012

Sports Information Team Leader

Chosen to be a Host for BP’s Hospitality programme at the Olympic Games. Responsible for the delivery of various parts of the programme; from meeting guests on arrival to hosting them at sporting events and BP showcases.

iLUKA Limited

London 2012 Olympics - Host

Working a Ski Season out in BC, Canada. Promoted from my original role within 2 weeks due to my work ethic, strong customer service skills, and ability to take charge. Responsible for taking daily briefing meetings and contributing to senior staff meetings. Supervised a team of 8 Validator’s; engaging a successful team.

Panorama Mountain Resort

Validation Supervisor

Champions Life Academy is a multi-award winning business training programme set up to develop young people for the business world and beyond. This is achieved through developing sales and marketing skills and whilst fundraising for several charities including Practical Action. During my time with Champions’ my roles, responsibilities and achievements included:

▪ Gaining a place on the programme through a rigorous selection process
▪ 100% New Business Development
▪ Entirely Sales performance driven and rewarded
▪ Heavy focus on personal sales statistics analysis, and skill development toward hitting KPI’s
▪ Promoted to the Junior Management team to lead a team of 4 through the summer programme
▪ Lead my team to win ‘First Period Record’ and a Limo ride around London
▪ In 10 weeks raised a projected figure of £90,000 for charity
▪ Beat average regional performance by 150%
▪ Passed a National Sales Qualification exam
▪ Achieved ‘Marathon Club’ for working 41 hours or more in the field every week

Champions Life Academy

Junior Manager

Conducting surveys on final year students at Loughborough University for 'The Times Higher Education Student Experience Survey'. Involved collecting information on students plans and progress. Exceeded target set for number of completed surveys by 140%

The Times

Data Collector

Providing a highly visible security presence, at the Wimbledon Championships at the All England Lawn Tennis Club. This involved carrying out security checks as people enter the ground, monitoring queues, controlling the movement of crowds inside the grounds using a corral line and patrolling the grounds whilst all the time being connected to the emergency team should problems arise.

Jon Claxton