Jolyn Yao

Jolyn Yao is a prominent figure at Google, currently serving as the Group Product Manager for the Privacy Sandbox initiative. In this role, she focuses on developing privacy-preserving tools that allow marketers to measure campaign effectiveness while respecting user privacy. Her work is particularly relevant as the industry transitions towards more privacy-centric frameworks, especially with the rollout of the Privacy Sandbox on Android.

Yao has been actively involved in discussions and panels regarding the implications of the Privacy Sandbox, emphasizing its flexibility and the importance of adapting measurement strategies to fit various business needs. She has stated that the APIs developed under this initiative are designed to support both reporting and optimization use cases for advertisers, enabling them to make informed decisions based on user behavior data without compromising privacy.12

Before her current position, Yao held various roles that contributed to her expertise in product management and measurement solutions. She has been recognized for her collaborative approach, engaging with industry stakeholders to refine and implement effective privacy solutions.124

In addition to her professional responsibilities, Yao is also involved in speaking engagements and panels, where she shares insights on navigating the complexities of digital marketing in a privacy-focused landscape. Her leadership in the Privacy Sandbox project positions her as a key player in shaping the future of digital advertising and user privacy.1235