Jolanta Pilecka

Jolanta Pilecka is an experienced professional in the software and technology industry, currently serving as an Operating Partner for Digital Marketing at Hg Capital.4 Her role at Hg involves working with the portfolio growth team to help drive scale and growth for the company's portfolio companies.1

Professional Background

Jolanta has a strong background in marketing and growth strategies. Prior to her role at Hg, she held the position of Chief Marketing Officer (CMO) at Access, where she was appointed as part of the firm's rapid expansion plans for acquisition and organic growth.3

Expertise and Approach

Jolanta is known for her expertise in:

1. Building growth frameworks
2. Developing go-to-market strategies
3. Optimizing customer acquisition, retention, and expansion

She emphasizes the importance of integrating sales and marketing functions, believing that they should work closely together to drive revenue growth.1 Jolanta also advocates for a process and skills-first approach before implementing technology solutions.1

Leadership Style

Jolanta is described as an excellent leader who is:

• Analytical
• Thorough
• Passionate
• A "doer" who leads by example2

Current Focus

At Hg, Jolanta collaborates with other executives, such as Mark Fulford, to develop and implement growth strategies for portfolio companies. She participates in initiatives like the Hg growth summit, where executives from various functions come together to discuss and optimize growth strategies.1

Jolanta is passionate about software that works and delivers value to customers, as evidenced by her social media presence.5