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Joi A.
Marketer - Mr. Electric of Covington
Overview of Joi A.
Joi A. is a skilled digital marketing and print design professional with more than 12 years of comprehensive experience in creating impactful promotional content. Based in the vibrant business landscape of Atlanta, Joi has successfully coordinated numerous community events and promotional company activities, effectively boosting the social media presence of various businesses. With a unique mix of creativity and strategic thinking, Joi has become an integral part of the marketing world, establishing lasting connections between brands and their customers.
Professional Background
Joi's journey in the digital marketing and print design realm commenced after obtaining her Bachelor of Business Administration with a major in Marketing from Savannah State University. She further advanced her qualifications by studying for a Master of Business Administration in Business Administration at the same esteemed institution. This robust academic background serves as the foundation for her extensive career in marketing.
Over the years, Joi has held pivotal roles that have allowed her to hone her craft and expand her expertise. Some noteworthy positions include her role as a Marketer at Mr. Electric of Covington, where she played a significant part in crafting marketing strategies tailored for the electrical services market. Previously, Joi served as a Marketing Coordinator - Advertising & Social Media at Plumbing Distributors Inc., overseeing various campaigns that galvanized audience engagement and awareness. Her expertise also includes her tenure as an Outreach Consultant/Social Media expert at The Right Touch Consulting, where she leveraged her skills to amplify brand visibility and customer engagement.
Additionally, Joi has contributed her talents as a Social Media Strategist for Pandora at Levy Jewelers, where she focused on enhancing the jewelry brand's online identity. As a Marketing Coordinator - Social Media at Citi Trends, she played a crucial role in developing and executing robust marketing campaigns that effectively connected with target demographics.
Education and Achievements
Academic Background
Joi A. pursued higher education at Savannah State University, where she not only earned her Bachelor’s degree in Business Administration with a concentration in Marketing but also furthered her understanding of business dynamics through an MBA program. These achievements are testimonial to her commitment to professional development in the field of marketing.
Professional Experience
Throughout her career, Joi has embraced a variety of roles that have embellished her skill set. A few of her notable positions include:
- Marketer at Mr. Electric of Covington: In this role, Joi crafted tailored marketing strategies that spoke directly to the community's needs and preferences.
- Marketing Coordinator - Advertising & Social Media at Plumbing Distributors Inc.: She oversaw numerous advertising campaigns, aligning them with the company's branding goals.
- Social Media (Contract Position) at Camille's Closet Boutique: Joi implemented social media campaigns focused on increasing traffic and engagement in the competitive fashion retail space.
- Social Media Strategist / Pandora Specialist at Levy Jewelers: Here, she developed engaging content that elevated customer interaction and brand loyalty.
- Marketing Coordinator - Social Media at Citi Trends: Joi led initiatives that fostered a deeper connection between Citi Trends and its customers, enhancing overall sales performance.
Key Skills and Specializations
Joi A. brings a wealth of knowledge and skills to the table, including but not limited to the following specialties:
- Social Media Platforms and Marketing: With extensive expertise in various social media platforms, Joi utilizes them as effective channels to increase brand awareness and customer engagement.
- Content Writing: Joi is a proficient writer, with her work featured in Atlanta Area Magazines and various print publications, showcasing her ability to convey brand messages clearly and compellingly.
- Marketing Campaigns: She has a track record of designing and executing successful marketing campaigns that yield results, crafting promotional strategies that resonate with target audiences.
- Photoshop & Illustrator: Proficient in design software, Joi enhances her campaigns with beautifully crafted visuals that reflect branding elements effectively.
- Microsoft Office Specialist: Her proficiency in Microsoft tools helps streamline administrative tasks, providing valuable support to senior marketing leaders.
Customer Relationship Building & Community Engagement
The essence of Joi's work revolves around building meaningful relationships with customers. She understands that social media plays a vital role in facilitating communication between businesses and their clientele. Joi has effectively crafted social media plans to not only drive store traffic but also foster customer loyalty and brand retention. This dedication to customer relationship building highlights her insight into creating a favorable customer experience.
Achievements
The achievements of Joi A. are numerous and have significantly shaped her career trajectory:
- Successful execution of comprehensive social media strategies that enhanced brand identity for multiple companies.
- Development of national retailer's social media plans that have led to increased brand engagement and revenue.
- Recognition for excellent content creation across magazines and online platforms, contributing to the promotional success of featured brands.
Joi A. continues to refine her skills in the dynamic fields of digital marketing and print design while embracing new challenges with enthusiasm. Her unique ability to resonate with audiences, combined with her extensive experience, allows her to deliver compelling marketing strategies that foster growth and sustainability in any business endeavor.
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Digital Marketing, Print Design, Social Media Management, Content Writing, Marketing Campaigns
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