Johnny Heiselberg

Johnny Heiselberg is a seasoned brand building executive with an impressive background in leading both turnaround efforts in established units of large corporations and spearheading accelerated growth strategies for venture-backed businesses.

He excels in developing high-performance teams and fostering a culture that consistently delivers results.

With a robust expertise in strategy execution and a proven track record in navigating growth and transformational journeys, Johnny has demonstrated a keen ability to drive brand and innovation strategies across a spectrum of companies, from big established brands like Skittles to early-stage ventures like Eastciders and FitJoy.

His proficiency extends to financing activities, having successfully secured millions in venture funds, asset-based lending, equipment leasing, and lines of credit to fuel business expansion.

Johnny is also well-versed in supply chain management, with experience in both in-house manufacturing and partnership development.

His educational background includes a Professional Certificate in Management from The Open University, Manchester, UK, as well as studies at the Center for Creative Leadership and a Bachelor of Science degree from Syddansk Universitet.

Throughout his career, Johnny has served in various leadership roles in notable organizations, including as Chief Executive Officer at FitJoy, Chief Operating Officer at Austin Eastciders, and Director of Global Emerging Markets Growth Centre at Wrigley, among others.

He has also contributed his expertise as a Strategic Advisor to the Board of Directors at FitJoy and as a Mentor and Advisor at SKU.

Johnny's diverse professional journey encompasses roles in marketing, brand management, business unit leadership, and strategic advisory capacities, reflecting his well-rounded skill set and industry acumen.