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Johnnie Yu
Consumer investor, brand enthusiast, and futurist based in New York City
Johnnie Yu is a consumer investor and mentor based in New York City. He currently works at Listen Ventures, where he focuses on early-stage consumer brands that challenge traditional market norms and cater to underrepresented demographics. His interests also extend to creative production and content strategy, which he mentors on through Techstars and XRC Labs.12
In addition to his investment role, Yu is the managing partner at Cult-Classic Ventures, a consumer syndicate that emphasizes AAPI-focused brands. He has a background in photography and creative arts, often collaborating with emerging artists and fashion labels.12
Yu has received several awards for his work in film and documentary, including accolades from the Shanghai Student Film Festival. He is fluent in both Chinese and English, reflecting his diverse background and interests.1
