John Wayne Zimmerman

John Wayne Zimmerman is a seasoned marketing professional with over 20 years of experience in managing marketing operations and directing high growth global digital programs. He is an expert at transforming mindsets and behavior through communities and social campaigns. His extensive industry experience includes software, healthcare, NPOs, consumer brands, among others.

Zimmerman has a proven track record in creating actions through data science and content driven from behavior, building and nurturing internal and external communities, and turning social media campaigns into consistent brands that produce revenue. He is highly motivated, intuitive, analytical, and creative, with exceptional written, verbal, and presentation skills. He is an action-oriented and decisive team motivator and collaborator with strong problem-solving skills.

Zimmerman studied at the Massachusetts Institute of Technology, University of North Carolina at Wilmington, DePaul University - Charles H. Kellstadt Graduate School of Business, and Stanford University.

He has worked with corporate brands such as ABB, Accenture, Facebook, Four Seasons, GE, Google, Hilton, Hyatt, Kohler, and Yamaha Motor, and non-profit brands such as the American Cancer Society, American Heart Association, and American Medical Association. Additionally, he has collaborated with celebrities and influencers, including Cameron Diaz, Gwyneth Paltrow, and Nicole Richie.

Zimmerman has held various roles in organizations such as Integrated Communities, Digital Transformation at ABB, Comtailer, Accenture, Facebook, YouTube, Google, Clearview Social, American Library Association, American Heart Association, Four Seasons Hotels and Resorts, GE, Healthcare Financial Management Association (HFMA), and Conagra Brands, specializing in community strategy, community growth, social media, digital and social marketing, program and project management, and data analytics.