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    John Wei

    Yeast Whisperer/Founder of Brewlander

    John Wei is the founder, CEO, and self-proclaimed "Yeast Whisperer" of Brewlander, Singapore's leading craft brewery.1 His journey in the brewing industry began unexpectedly when he transitioned from a career in finance to become an award-winning brewer.2

    Career and Achievements

    Wei founded Brewlander in 2017 with the ambitious goal of putting Singapore and ASEAN on the global beer map.15 Under his leadership, Brewlander has become known for its innovative approach to brewing and commitment to quality.

    Brewing Philosophy

    John Wei's passion for brewing is evident in his approach to crafting beer:

    • Constant Innovation: He aims to continuously innovate and improve Brewlander's offerings.1
    • Yeast Expertise: His self-given title of "Yeast Whisperer" suggests a particular focus on yeast management in the brewing process.36
    • Quality Focus: Wei is dedicated to producing high-quality craft beers that can compete on a global scale.4

    Personal Journey

    Wei's brewing journey began in 2008 when he first started home brewing after a transformative experience with beer in the UK.26 This hobby eventually led him to establish Brewlander, despite the challenges of setting up a brewery in land-scarce Singapore.4

    Impact on Singapore's Beer Culture

    John Wei is recognized as a pioneer in Singapore's beer culture.7 His efforts have not only established Brewlander as a prominent craft brewery but have also contributed to the growth of the craft beer scene in Singapore and the broader ASEAN region.14

    Through his work at Brewlander, John Wei continues to push the boundaries of craft brewing in Singapore, aiming to create beers that can stand alongside the best in the world while putting his home country on the map for beer enthusiasts globally.

    Highlights

    Mar 14 · tatlerasia.com
    Brewlander's John Wei sees challenges as a way to 'relook, regroup ...
    Brewlander's John Wei sees challenges as a way to 'relook, regroup ...
    Brewlander's founder John Wei on why he set up a brewery in land ...
    John Wei, founder and head brewer of Brewlander - SPIRITED/SG
    The real artist behind Brewlander & Co - SPIRITED/SG

    Related Questions

    How did John Wei transition from finance to brewing?
    What inspired John Wei to start Brewlander?
    What makes John Wei known as the "Yeast Whisperer"?
    How has Brewlander impacted the craft beer scene in Singapore?
    What challenges has John Wei faced in setting up Brewlander?
    John Wei
    John Wei, photo 1
    John Wei, photo 2
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    Experience

    Founder/Yeast Whisperer/CEO at Brewlander (November 2016 - Present)
    Regional Sales Manager at IMER ORU FAR EAST PTE LTD (January 2013 - August 2016), Investment Manager (Self-employed) (January 2004 - February 2011)

    Location

    Singapore