John Webster

John Webster is a seasoned professional with a strong background in cause marketing and product marketing, notably known for his leadership in the creation of "TheWaterChannel.org" initiative which aimed to raise awareness for water scarcity and provide clean water to millions in need worldwide.

With a Bachelor of Science in Business, Management, Marketing, and Related Support Services from UCF College of Business, John has held key positions in renowned organizations such as The Weather Company (an IBM Business), YP, Cox Communications, BellSouth, Philips Electronics North America, and The Regina Company.

During his tenure at The Weather Channel, John spearheaded voice-first marketing strategies for The Weather Channel Apps and managed US Product Marketing for the world's most downloaded weather app. He played a pivotal role in guiding marketing strategies for The Weather Channel's digital portfolio in North America, encompassing web and apps.

His contributions have significantly impacted The Weather Channel's digital presence, with the organization being recognized as a top-25 U.S. website and mobile property, ranked No. 6 among news and information sites. The Weather Channel boasts over 300 million unique visitors monthly across all digital platforms and has garnered more than 200 million global mobile app downloads.

John's rich experience in product marketing, consumer product marketing, high-speed internet marketing, and product development management positions him as a versatile marketing professional with a proven track record of success in driving marketing strategies and executing impactful initiatives.