John Burn

Retail, Culture and Technology

John V. Burn is the Vice President of Retail & Ecommerce Marketing at Tempur Sealy International, a position he has held since December 2018. He is based in the Greater Chicago Area and is recognized for his strong analytical skills and ability to engage with stakeholders effectively.1

Professional Background

Tempur Sealy International (2018 - Present): As VP, Burn leads marketing strategies focused on retail and e-commerce, driving brand growth and consumer engagement.
Intelligentsia (2016 - 2018): Worked as a consultant providing expertise in retail, culture, technology, and brand marketing.
Geometry Global (2014 - 2016): Served as SVP of Shopper Marketing and Crosscultural Solutions, where he developed new revenue streams and led cross-cultural marketing initiatives.
The Marketing Store (2004 - 2006): As Managing Director, he created a retail consulting studio focused on enhancing consumer connections through memorable brand experiences.
Diageo (2001 - 2003): Managed travel retail sales across the Caribbean and Latin America, overseeing significant sales growth.
Heineken (1995 - 2000): Held various roles in marketing and business development, focusing on brand strategy and market penetration in Latin America.

Education

Burn has an extensive educational background that includes:

Integration of Marketing and Finance from the University of Pennsylvania - The Wharton School.
MBA in International Marketing from The University of Dallas.
Completed the Heineken International Management Course at INSEAD.

Skills and Recognition

Burn is noted for his leadership capabilities in retail marketing and his strategic insight into consumer behavior. He is fluent in English, Spanish, and Portuguese, which enhances his ability to connect with diverse markets.1