John Tan

John Tan is the Chief Operating Officer (COO) at InnovateMR, a role he has held since January 2020. With over 25 years of experience in the market research industry, Tan specializes in scaling organizations and enhancing client service solutions. His leadership is focused on strategic and tactical operations, aimed at improving global delivery and operational excellence at InnovateMR.13

Professional Background

Before joining InnovateMR, Tan served as the Senior Vice President of Global Operations at Greenfield Online, where he significantly increased revenue and customer satisfaction during his tenure. He also held the position of Executive Vice President of Global Operations at Research Now, where he built a large global team and improved operational efficiency.13

Tan's career includes various senior roles where he has been instrumental in driving growth and operational improvements. He has also advised several technology startups, leveraging his extensive industry knowledge to help businesses scale effectively.134

Education and Military Service

John Tan graduated from the United States Naval Academy with a Bachelor of Science in Aerospace Engineering. He served as a Surface Warfare Officer in the U.S. Navy, which provided him with foundational leadership and operational skills that he has applied throughout his career.14

Personal Insights

Tan is recognized for his metrics-driven approach to business operations, emphasizing the importance of data in decision-making processes. He believes that combining the agility of small companies with the resources of larger organizations enables InnovateMR to adapt quickly to client needs while maintaining high service standards.24

Overall, John Tan's extensive experience and strategic vision play a crucial role in InnovateMR's mission to deliver quality insights through innovative market research solutions.