John A. Shumate

John A. Shumate: Innovative Executive Leader and VP of Global Brand Marketing at Champion

John A. Shumate is an award-winning executive leader who currently serves as the Vice President of Global Brand Marketing at Champion Athleticwear.3 He is known for his ability to drive double-digit sales growth, exceed revenue and profitability goals, and implement winning marketing strategies for major brands across various industries.2

Career Highlights

• VP of Global Marketing at Champion since June 2021, responsible for global brand and go-to-market strategies3
• Previously held marketing leadership roles at PepsiCo, Gatorade, Hanes Brand Inc, Foot Locker Inc., MGM, Miami Dolphins, and Orlando Magic24
• Developed the "Get It Girl" campaign for Champion, highlighting women's collegiate athletics and featuring brand ambassador Saweetie, resulting in 4B+ media impressions and 26%+ lift on women's category pages3
• Created a global campaign around Champion's heritage as the inventor of the hoodie in 1930, generating 1B earned media impressions and a 115% lift in-store traffic3
• Served on the Board of Directors for the College Diabetes Network and the Marketing and Enrollment Committee at Wittenberg University12

Education and Personal Life

• Obtained his undergraduate degree in Business Administration from Wittenberg University and later earned his MBA from Florida Atlantic University23
• Married to his wife Shana, proud father of twin boys Jackson and Chase23
• Known as a motivator, inspirer, and game-changer who is dedicated to empowering individuals to achieve their full potential3

John A. Shumate's impressive career trajectory and innovative marketing strategies have made him a respected leader in the sports and apparel industries. His passion for people, sports, and driving growth has propelled him to success at Champion and other major brands.