John Reed

John Reed is a seasoned branding and communication expert with over 35 years of experience in the industry.1 He is currently the Managing Partner and Co-founder of PitchMaps, a company that helps businesses develop compelling go-to-market messages to drive organic revenue growth, increase employee engagement, and win higher valuations from investors.1

Career Highlights

Throughout his career, John has held several key positions:

• Managing Partner & Co-founder at PitchMaps (2012 - Present)1
• Managing Partner at West Reed (1995 - 2012)1
• Creative Director at West & Company (now 22squared) (1993 - 1995)1
• Associate Creative Director at Donino and Partners (1992 - 1993)1
• Senior Copywriter at Bozell, Jacobs, Kenyon & Eckhardt (1988 - 1992)1
• Copywriter at Tibbenham Advertising Ltd in England (1980 - 1984)1

Expertise and Approach

John specializes in helping companies find their unique message, particularly answering the critical question, "What Do You Do?". His approach focuses on developing simpler, more meaningful answers that help businesses stand out in a noisy marketplace.1

Education and Skills

John studied at Davidson College and Friends World College.1 He is proficient in French, with limited working proficiency.1

Personal Brand

John describes himself as a strategist, writer, advisor, and speaker, all focused on helping B2B companies find their message.3 He is active on social media platforms like LinkedIn and Twitter, where he shares insights about branding and messaging strategies.34

At PitchMaps, John leads a team of professionals dedicated to developing unique messaging strategies for businesses across North America and Europe.12 His extensive experience and expertise have made him a respected figure in the branding and communication industry.