John Ray is a highly experienced and knowledgeable professional in the fields of pricing strategy and business development. With a deep understanding of the challenges that services providers face, he offers valuable insights and solutions to help them improve their bottom line and regain their enthusiasm for their business. John's expertise lies in transforming pricing structures from hourly rates to more effective options that reflect the value offered by his clients. He also emphasizes the importance of understanding clients' needs and challenges, rather than simply focusing on one's own services.

John's passion for pricing stems from personal experiences where he encountered the common frustrations of working hard for inadequate compensation and feeling undervalued by clients. These firsthand experiences make his recommendations and advice more meaningful and practical.

In addition to his pricing expertise, John is also a Studio Partner and Owner at Business RadioX® - North Fulton, where he helps B2B professionals build and strengthen relationships that lead to revenue growth. He understands the importance of serving clients and developing new relationships in a non-salesy manner. John and his team at Business RadioX® provide a unique platform for professionals to produce podcasts, but their value goes beyond production. They enable clients to engage with hard-to-reach prospects, nurture existing relationships, and reactivate past prospects or clients in an elegant and effective way.

John's educational background includes a Bachelor of Arts degree with honors in English and Economics from Vanderbilt University. He also pursued Theological Education by Extension at Sewanee-The University of the South, showcasing his dedication to continued learning and personal growth.

As a dedicated professional, John is involved in various organizations and has previously served as a Deacon in the Episcopal Diocese of Atlanta. He has hosted the "North Fulton Business Radio" show on Business RadioX® and is the former owner of Ray Business Advisors.

For more information or to connect with John Ray, you can reach him at jray@businessradiox.com or visit his website at www.johnray.co.