John Rattray

John Rattray is a former professional action-sports athlete who has transitioned into a role at Nike SB, bringing with him extensive marketing experience across various digital platforms. With a background in physics from the University of Glasgow, Rattray has honed his skills in planning, copywriting, and production to drive sell-through and exceed business objectives.

Rattray's educational journey has seen him dabble in creative non-fiction, HTML5, CSS, social web, personal essay writing, and biology, adding diverse perspectives to his professional repertoire.

Throughout his career, he has held strategic roles at Nike, including Marketing Innovation Manager, Brand Digital Manager, and Social Media Manager for Nike Skateboarding. Prior to Nike, he garnered experience as a Team Manager/Marketing Assistant at New Balance Numeric and as a Writer, performer, narrator at FUEL TV.

His roots in the action-sports industry run deep, having been a pro skater for various brands like Sole Technology, Osiris Shoes, Savier Skateboard Shoes, and Blueprint Skateboards. Rattray's writing talent was showcased in publications such as The Skateboard Mag, Thrasher magazine, and Transworld Media.

Rattray's entrepreneurial spirit led him to establish The Predatory Bird and engage in acting endeavors in projects like 'Machotaildrop'. His retail background at Clan Skates Snow, Skate, Surf Shop provided him with insights into consumer behavior and sales tactics.

Currently, Rattray operates within the dynamic environment of Nike SB, utilizing his diverse skill set to propel the brand forward. His passion for creativity, strategic planning, and brand management shines through his work, embodying the 'on time, on brand, on brief' ethos at Nike SB.