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    John Ralph

    Founder & CEO at Intrepid Spirits

    John Ralph is a prominent figure in the spirits industry, serving as the Founder and CEO of Intrepid Spirits, an independently owned Irish company based in Dublin. Established in February 2013, Intrepid Spirits focuses on creating and distributing innovative and high-quality brands, including Cocalero, Egan’s Irish Whiskey, and Mad March Hare Poitín. The company has a global reach with offices in cities like San Francisco, Medellin, La Paz, and Shanghai, and it also serves as the exclusive distributor for several renowned international brands in Europe.134

    Background and Career

    Before founding Intrepid Spirits, John Ralph co-founded Brinkman Beverages China in 2008, where he served as a Director until 2013. He has also held various roles in the beverage industry, including Vice President at Babco USA and Managing Director positions at Babco Asia and Brinkman Beverages Ireland Limited. His extensive experience spans nearly two decades across multiple markets, including Ireland, China, and the United States.234

    Entrepreneurial Journey

    Ralph's entrepreneurial spirit was evident from a young age; he started a rickshaw business at 16 and later ventured into nightclub promotions. His entry into the spirits market began with importing brands like Patrón and Ketel One into Ireland. After moving to China in 2011, he launched Cocalero, which gained significant popularity in Japan. This experience solidified his desire to create unique brands that resonate with consumers globally.56

    Vision for Intrepid Spirits

    Under Ralph's leadership, Intrepid Spirits aims to establish Irish whiskey on the global stage while promoting its unique portfolio of spirits. He emphasizes a "digital-first" approach to marketing and brand development, particularly in response to changing consumer behaviors during the COVID-19 pandemic. Ralph's vision includes not only reviving traditional brands but also innovating within the spirits category to meet modern tastes.456

    John Ralph continues to be an influential voice in the spirits industry, advocating for creativity and authenticity in brand building while navigating the complexities of global markets.14

    Highlights

    Our People - Intrepid Spirits
    Our People - Intrepid Spirits
    Feb 11 · theorg.com
    John Ralph - Founder & CEO at Intrepid Spirits | The Org
    John Ralph - Founder & CEO at Intrepid Spirits | The Org
    Jan 31 · centrecut.com
    106 - John Ralph - The Centre Cut
    106 - John Ralph - The Centre Cut
    Spirited Advocate Podcast) Episode 23: John Ralph, Intrepid Spirits
    John Ralph Talks About Cocalero - Cocktails Distilled

    Related Questions

    What inspired John Ralph to start Intrepid Spirits?
    How did John Ralph's experience in China influence his approach to the spirits industry?
    What makes Mad March Hare a highly-awarded premium Irish Poitín?
    How does Intrepid Spirits' global distribution network operate?
    What are some unique challenges John Ralph has faced in the spirits industry?
    John Ralph
    John Ralph, photo 1
    John Ralph, photo 2
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    Location

    Newport Beach, California, United States