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John Ralph
Founder & CEO at Intrepid Spirits
John Ralph is a prominent figure in the spirits industry, serving as the Founder and CEO of Intrepid Spirits, an independently owned Irish company based in Dublin. Established in February 2013, Intrepid Spirits focuses on creating and distributing innovative and high-quality brands, including Cocalero, Egan’s Irish Whiskey, and Mad March Hare Poitín. The company has a global reach with offices in cities like San Francisco, Medellin, La Paz, and Shanghai, and it also serves as the exclusive distributor for several renowned international brands in Europe.134
Background and Career
Before founding Intrepid Spirits, John Ralph co-founded Brinkman Beverages China in 2008, where he served as a Director until 2013. He has also held various roles in the beverage industry, including Vice President at Babco USA and Managing Director positions at Babco Asia and Brinkman Beverages Ireland Limited. His extensive experience spans nearly two decades across multiple markets, including Ireland, China, and the United States.234
Entrepreneurial Journey
Ralph's entrepreneurial spirit was evident from a young age; he started a rickshaw business at 16 and later ventured into nightclub promotions. His entry into the spirits market began with importing brands like Patrón and Ketel One into Ireland. After moving to China in 2011, he launched Cocalero, which gained significant popularity in Japan. This experience solidified his desire to create unique brands that resonate with consumers globally.56
Vision for Intrepid Spirits
Under Ralph's leadership, Intrepid Spirits aims to establish Irish whiskey on the global stage while promoting its unique portfolio of spirits. He emphasizes a "digital-first" approach to marketing and brand development, particularly in response to changing consumer behaviors during the COVID-19 pandemic. Ralph's vision includes not only reviving traditional brands but also innovating within the spirits category to meet modern tastes.456
John Ralph continues to be an influential voice in the spirits industry, advocating for creativity and authenticity in brand building while navigating the complexities of global markets.14


