John Raap

John Raap is the Chief Partner & Strategy Officer at ATTRAQT, a company specializing in on-site search, navigation, personalization, and merchandising for leading retailers.

With a background in Economics and Engineering from Fachhochschule Nordakademie Elmshorn, John has a strong foundation to drive innovative solutions in the retail space.

Prior to his current role, John Raap served as the Chief Commercial Officer ATTRAQT - Fredhopper at Attraqt, showcasing his wealth of experience within the organization.

ATTRAQT's offerings, Fredhopper and Freestyle Merchandizing, empower retailers to enhance customer experiences through personalized journeys, strategic merchandising, and automated business rules.

John Raap is dedicated to helping retailers seize control and prioritize customer satisfaction by leveraging ATTRAQT's scalable software solutions.

His expertise and passion for retail enable ATTRAQT to deliver unmatched tools that blend automation with strategic oversight, leading to a tailored and seamless customer experience.

With a focus on empowering marketing professionals, ATTRAQT's interface makes it easy for retailers to manage search, recommendations, and product placements effortlessly.