John Carter

John R. Carter is a visionary in the realm of digital storytelling and communications, dedicated to helping organizations excel in the online interactive space.

As the founder of Potomac Digital Group, John focuses on empowering businesses, government entities, and non-profits by crafting compelling scripted content and remote messaging strategies.

With a portfolio boasting over 1,000 tailored productions for various sectors including B2B, B2C, DoD, and GOV, John understands the impact of effective storytelling on audience engagement and purchasing decisions.

His approach centers on the fundamental question: 'If your viewers only knew _____ about your product, then more of the right buyers would engage,' highlighting the essential role of narrative in driving consumer interest.

John's educational background includes marine psychology studies at the University of Georgia and the University of Hawaii, where he also pursued psychology and marine biology.

His professional journey encompasses key roles such as Product Launch and Director of Sales at Pinxter Digital, as well as founding positions at CCE, CCE/Capital City Entertainment, and Wide Open Films.

Passionate about leveraging technology to create impactful audiovisual experiences, John advocates for the power of visual storytelling in establishing brand identity and fostering trust among audiences.