John Petralia

John Petralia is a seasoned marketing executive with extensive experience in technology and enterprise marketing. He currently serves as the Chief Marketing Officer - Enterprise at Coursera, a position he has held since September 2021.1

Professional Background:

• Founded Catalytik Partners, a marketing strategy consultancy, in January 20191
• Previously held senior marketing roles at notable companies including:
  • The Trade Desk (VP, Marketing: Digital, Strategy & Operations)
  • Bloomberg (Global Head of Marketing Strategy & Operations)
  • Iron Mountain (SVP and Chief Marketing Officer)
  • Xerox (VP & General Manager)

Key Achievements:

• Led global marketing teams supporting enterprise business growth
• Implemented advanced marketing strategies, including Account-Based Marketing (ABM)
• Helped companies accelerate revenue growth through innovative marketing approaches

Industry Focus: Petralia specializes in the Technology, Media, and Information Services industries, working with brands like LinkedIn, The Trade Desk, and ForcePoint.1 He is also an Editorial Board member for the Journal of Digital Media Management.2