John Penny

John Penny is a seasoned professional with over 20 years of experience in leisure, spa, hospitality, and fitness industries, focusing on business development.

He has held key positions in top-tier establishments in London and has a strong background in coaching, leadership, and psychology to enhance team and individual performance.

With a keen eye for detail and a commitment to continuous improvement, John's approach to business is characterized by a 'win or learn' mindset.

His expertise spans leisure and hospitality direction, sales planning, product innovation in fitness services, statistical analysis, F&B and spa business development, personal training, and customer experience.

He excels in people development, shaping culture, values, and long-term talent management strategies.

John holds an MBA in Organizational Leadership from the University of Bradford and a BSc in Sports Science from Canterbury Christ Church University.

His career includes roles as Managing Director at Third Space, former Managing Director at Reebok Sports Club, General Manager at Reebok Sports Club, Club Manager at The Harbour Club(s), and various management positions at Cannons Health and Fitness.