John Packowski

John Packowski is a digital marketing and demand generation professional with over 14 years of experience in both agency and client-side settings. His expertise lies in traditional and internet marketing, specifically in areas like DTC (direct-to-consumer), demand marketing, brand development, new product launches, and e-commerce optimization. John specializes in various aspects of digital marketing including search engine marketing, DTC/B2B e-commerce, display marketing, re-targeting, comparison shopping, user experience design, demand generation, e-commerce strategy, conversion rate optimization, digital media planning, and team leadership. He holds certifications in Google Adwords and Google Analytics, and is proficient in industry tools like Google AdWords, Bing AdCenter, Google & Bing Webmaster Tools, Google Analytics, and more. John has experience working with shopping cart platforms like Magento, Miva, Spotify, and Big Commerce.