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John Newall
SVP, Global Brand at Smartsheet
John Newall is the Senior Vice President of Global Brand at Smartsheet, a position he has held since August 2021.1 He is based in Chapel Hill, North Carolina, United States, but works for Smartsheet, which is headquartered in Seattle, Washington.1
Professional Background
John Newall has an extensive career in marketing and brand management spanning several decades. Some key highlights of his professional experience include:
- SVP, Global Brand at Smartsheet (August 2021 - Present)
- Partner, EVP & Director of Strategic Alliances at McKinney (May 2008 - November 2012)
- SVP, Group Account Director at McKinney (May 2005 - May 2008)
- SVP, Group Account Director at Publicis (January 2001 - April 2005)
- VP, Marketing at Live Nation Entertainment (January 1999 - January 2001)
Education and Expertise
John holds a BA in Business from the University of Hertfordshire, which he obtained between 1986 and 1990.1 He describes himself as a "growth guy" who focuses on developing people, teams, brands, and businesses. Newall is a strong believer in the power of culture to drive meaningful change.1
Role at Smartsheet
At Smartsheet, John's role involves empowering individuals to drive meaningful change for themselves, their businesses, and the world. The company's mission is to help people transform their approach to work to achieve what matters most.1
Previous Achievements
In his prior roles, John has demonstrated significant accomplishments:
- At McKinney, he cultivated partnerships with various companies to deliver on the promise of full integration.
- He partnered with Nationwide's CMO to re-launch the brand under the "Join the Nation" platform, involving a $500M+ investment.
- He has successfully managed accounts for major brands such as Nationwide Insurance, Sony Electronics, Virgin Mobile, Virgin Atlantic, Coldwell Banker, and Gold's Gym.1
John Newall's career trajectory showcases his expertise in brand management, marketing strategy, and fostering growth across various industries and organizations.
