John Murphy

John Murphy is a highly experienced professional with a background in IVT, fraud, and malware prevention, as well as expertise in programmatic advertising, brand safety, ad quality, and policy development. He has a strong educational foundation, holding an MBA from the University of California, Irvine, and a BA in Economics from UC San Diego.

Throughout his career, John has held key positions at reputable organizations, including serving as the Chief Strategy Officer at Confiant Inc., Co-Chair of the Anti-Malware Working Group at the Trustworthy Accountability Group, VP of Marketplace Quality at OpenX, and various roles at Yahoo!, where he focused on marketplace quality, publisher quality, and policy and compliance.

His professional journey has seen him contribute significantly to the development of advertising policies, publisher policies, and marketplace management strategies, all while prioritizing aspects like brand safety, viewability, and traffic quality. John's expertise extends to privacy concerns, making him a well-rounded professional in the digital advertising and cybersecurity domains.