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The Collaborator 🤝
I'm into Enablement, you know. This thing called Revenue Enablement, you may have heard of it.
John Moore is a seasoned technology industry veteran who currently serves as the Vice President of Revenue Enablement at Bigtincan, a SaaS company specializing in AI-powered sales enablement.12 With over 20 years of experience in the tech sector, Moore has established himself as an expert in sales enablement and revenue optimization.25
Career Background
Moore's career trajectory includes:
- Starting in engineering at Lotus in the early 90s
- Transitioning to the business side after 18-20 years in technical roles
- Working at professional services companies and running his own business
- Joining Bigtincan initially as a consultant before becoming a full-time employee1
Prior to Bigtincan, Moore held leadership positions at:
- The Enablement Group as Partner and Director of Development
- The Vault Shift as CTO
- Brainshark, Inc. as VP of Solutions Services2
Role at Bigtincan
As Vice President of Revenue Enablement, Moore's responsibilities include:
- Supporting all customer-facing team members, including sales, marketing, and customer service staff
- Delivering content and training, with a focus on microlearning
- Overseeing and managing the customer success team
- Driving customer adoption and ensuring satisfaction with Bigtincan's solutions
- Orchestrating customer onboarding and rollout processes12
Expertise and Approach
Moore is known for his collaborative approach and holistic perspective on revenue enablement.6 He emphasizes the importance of:
- Partnering with sales managers to multiply influence and impact
- Focusing on program adoption and gaining management support
- Delivering content and training as part of a great overall experience
- Using an Agile approach for planning, scheduling, and reviewing work3
Industry Involvement
Moore is active in the sales enablement community:
- He is a member of the Forbes Business Development Council
- He frequently publishes articles to help others understand effective sales enablement practices
- His LinkedIn username "the-collaborator" reflects his approach to work and industry engagement14
Through his role at Bigtincan and his industry involvement, John Moore continues to shape and advance the field of sales enablement and revenue optimization.