John Missen

John Missen is a skilled formulator, brand owner, brand manager, and exporter from Auckland, New Zealand. He specializes in the development and export of New Zealand food and beverage products, with a focus on added value dairy and niche specialties, including Halal products.

With a background in combined engineering and business tertiary qualifications, John Missen has extensive experience working with growth technology companies in various industries such as mining, petrochemical, chemical engineering, food and beverage, export, and marine sectors.

John's current focus is on developing infant nutrition products for the Asian market, particularly in countries like Malaysia, Indonesia, and China. He owns the Infavita and Caravita brands and has an established network of distributors in key Chinese cities like Shanghai, Beijing, Ningbo, Xi'an, Xiamen, Hebei, and Guangzhou.

Educationally, John Missen attended Framlingham College and holds a Master of Business Administration (MBA) from the University of Cape Town, as well as a Bachelor of Science in Metallurgical Engineering from the University of Leeds.

He serves as a Director and shareholder at Realize Asia Limited and has previously held the same positions at Realize Technology.