Ivey Business School at Western University

Wilfrid Laurier University

Chief Marketing Officer  -  
Building SaaS Brands and Driving Growth In New Markets  -  Recruiting and Coaching High Performance Teams

RideCo is a microtransit solutions company. Our software technology platform enables fleets of shuttles and buses to become on-demand, shared, and dynamically routed. RideCo’s clients include some of the world’s largest transportation operators such as San Antonio Metro, Las Vegas (RTC Southern Nevada), Houston METRO, Calgary Transit, and LA Metro.

We are a full-service organization with extensive experience performing all the following elements of microtransit implementation: (i) Analysis, planning, & service design, (ii) Technology deployment, (iii) Launch support, operational training, & management, (iv) Ongoing performance optimization.

Our platform powers on-demand services for a diverse range of use cases, including paratransit, residential/ suburban travel, first-mile-last-mile connections for transit hubs, access to remote locations such as university campuses and airports, and corporate employee transportation.

RideCo On-Demand Transit

Head Of Marketing

Work with B2B SaaS brands to define target market (industry, segment, persona), formulate positioning, articulate value proposition / differentiation and develop strategy to drive sustainable & profitable growth.

Self-employed

SaaS Growth Marketing & Brand Consultant

EventMobi makes it easy for marketers and event organizers to plan, promote, monetize and deliver engaging online, hybrid and in-person event experiences. From registration to the Virtual Event Space, an award-winning event app and fully managed online conference production, EventMobi’s end-to-end event management platform has been trusted by planners at 20,000+ global events and 150,000+ hours of virtual meetings.

EventMobi

Chief Marketing Officer (Interim)

In 2020, VersaPay was acquired by Great Hill Partners in a $126 million all-cash deal.

At VersaPay I was responsible for marketing, brand strategy, business development and overall business growth. 

VersaPay is a Fintech company and leading provider of cloud-based invoice-to-cash solutions, enabling businesses to provide a superior customer experience, get paid faster, streamline financial operations, and dramatically reduce DSO and costs. VersaPay ARC is the first platform to provide Customer-Centric AR with a customer self-service environment to view invoices online, collaborate on inquiries and disputes, and facilitate secure online payments (EFT/ACH and credit card). Businesses gain access to a suite of powerful tools that enable efficient collections, cash application and real-time insight into accounts receivable. VersaPay ARC automatically reconciles payments and account information through integrations with a wide range of ERPs and accounting software providers. 

More information about VersaPay is available at www.versapay.com

VersaPay

Chief Marketing Officer

Worked with management teams in various technology companies to develop their marketing strategy and business development initiatives.

Communitech

Marketing & Business Development Executive

D2L announced the closing of its initial public offering November 3, 2021. 

During my tenure at D2L I reported to the CEO and was responsible for all aspects of marketing inclusive of brand, PR & communications, growth marketing, business development (BDRs), product marketing, alliances/partnerships, content, event management, and operations.

D2L is a global learning innovation company that helps organizations reshape the future of education and work. The company is leading the way into the era of personalized learning, driven by the belief that everyone deserves access to high-quality education, regardless of their age, ability, or location. D2L's powerful technology works at every stage of learning, from the earliest days of school through every stage of work.

Vice President, Marketing

Allstream

Vice President, Market Management

AT&T Canada

In 2000 MetroNet was acquired by AT&T Corp. for US$2.4 billion. 

MetroNet was a start-up in the newly deregulated Competitive Local Exchange Carrier CLEC market.

John McLeod