John McGinnis

John McGinnis is a Creative Strategist at Snapchat, Inc., based in Chicago, Illinois, United States.1 His role involves developing creative strategies for various projects and campaigns, leveraging his expertise in digital media and advertising.

Professional Background

John brings a wealth of experience to his position at Snapchat, having previously worked for several notable companies in the advertising and media industry:

• FCB Global
• Draftfcb
• MEC
• Sony Pictures

Skills and Expertise

John McGinnis possesses a diverse skill set that includes:

• Final Cut Pro: Video editing software
• Adobe InDesign: Desktop publishing and typesetting software
• Pro Tools: Digital audio workstation

These technical skills, combined with his creative abilities, enable him to contribute effectively to various projects in his role at Snapchat.

Notable Projects

John has been involved in several high-profile campaigns, including:

1. Nike - Just A/Run: This campaign won recognition at the Clio Awards in both 2022 and 2023, where John served as the Senior Creative Strategist representing Snap.24

2. Nike - For Every Body: Another successful project that earned a Webby Award nomination in 2022, with John again contributing as the Senior Creative Strategist for Snap.5

These projects showcase John's ability to collaborate with major brands and create innovative, award-winning campaigns using Snapchat's platform and technologies.

While John's current role at Snapchat is listed as Creative Strategist, it's worth noting that he has also been associated with music-related positions. In February 2023, he shared a post about a Music Creative Director role in Services and Sports at Apple3, indicating a possible interest or experience in music-related creative direction as well.