John (J.D.) Lineen

Senior Director, Engagement Lead at Bristol Myers Squibb

John (J.D.) Lineen is the Executive Director of Omnichannel Strategy for Cardiovascular (CV) at Bristol Myers Squibb (BMS). He has extensive experience in digital marketing and omnichannel strategies, particularly within the pharmaceutical industry.

Professional Background

Lineen has over 20 years of experience, focusing on creating digital-centric customer experiences. Before joining BMS, he held various leadership roles, including:

Senior Vice President of Marketing at Digitas Health: Here, he managed major pharmaceutical brand clients and was instrumental in driving account growth and new business pitches.
Director of Digital Marketing at AstraZeneca: He led a team that developed integrated healthcare professional marketing programs.
Global Multi-Channel Marketing Lead at GSK: In this position, he was responsible for deploying digital solutions across numerous markets, significantly increasing engagement metrics.

Current Role at Bristol Myers Squibb

As Executive Director, Lineen is responsible for developing and implementing omnichannel strategies that enhance engagement with healthcare professionals, patients, and payers. His work involves leveraging digital tools to improve customer experiences and drive business growth within the cardiovascular segment.1 2 3

Lineen's approach combines a strong global perspective with an Agile mindset, allowing for innovative solutions in a rapidly changing healthcare landscape.1 2

Highlights

Sep 14 · digitalpharmaeast2023live.sched.com

Digital Pharma East 2023 - Live: Schedule

Jul 17 · pharma-mkting.com

John Lineen - Senior Director, Engagement Planning, Immunology ...

Mar 17 · youtube.com

Build or Buy or Partner? Pharma's bold investments in digital talent ...

Experience

Senior Director, Engagement Lead (Immunology & Cardiovascular) at Bristol Myers Squibb (August 2021 - Present)

Lead, Engagement & Channel Planning at Bristol Myers Squibb (July 2020 - September 2021); Head of Digital Media & Planning at Bristol Myers Squibb (February 2019 - July 2020); Full-Time MBA Advisory Council Member at University of Maryland - Robert H. Smith School of Business (May 2021 - Present); Digital Customer Experience Integration Lead at GSK (October 2018 - February 2019); Global Digital Channel Lead, Web/Mobile at GSK (September 2015 - September 2018); Global Multi-Channel Marketing Lead, Online Meetings and Web at GSK (September 2013 - September 2015); Senior Vice President Marketing at Digitas Health (September 2011 - September 2013); Director, Digital Marketing at AstraZeneca (onsite role with Digitas) (December 2009 - September 2011); Senior Vice President, Account Management at Digitas Health (March 2007 - December 2009); Vice President, Account Management at Digitas Health (January 2005 - March 2007); Director, Account Management at Digitas Health (August 2003 - December 2004); Senior Consultant, Strategic Services at Digitas Health (March 2001 - July 2003); Senior Strategy Consultant at Omnient Corporation (May 2000 - February 2001); Senior Strategy Consultant - Summer Program at McKinsey & Company (June 1999 - August 1999)