John Larkin

John Larkin is an experienced entrepreneur and digital marketer based in Dublin, Ireland. He is the founder of The Black Stuff, a company focused on leveraging software and technology for startups and eCommerce growth. Larkin has a strong background in various aspects of digital marketing, including product management, growth strategies, and analytics.

His career began with a significant stint in the tech and eCommerce sectors, where he has held senior positions in multiple Irish startups. Larkin has been involved in developing a range of products, from mobile prototyping software to marketing automation tools, and has a keen interest in Internet of Things (IoT) technologies. He has also been a speaker at numerous conferences on topics related to marketing and eCommerce.1

In addition to his role at The Black Stuff, Larkin runs an eCommerce growth blog called eCommerceLift and has previously worked with Fab.com, where he played a key role in the company's marketing and business development efforts.12 His educational background includes a BA in Marketing and several post-graduate diplomas in Advertising and Digital Marketing, which complement his practical experience in the field.1