John Keefe

John Keefe is a digital explorer, technologist, and entrepreneur with over two decades of experience in immersive and interactive technology.12 He is the Co-founder and CTO of Draw & Code, an immersive technology specialist company focused on augmented and virtual reality.1 Keefe is also the Co-founder of SwapBots, an augmented reality toy and game company he established in October 2015.13

Career Highlights

• Draw & Code: Co-founded in July 2012, based in Liverpool, UK1
• SwapBots: Co-founded in October 20151
• 92 Degrees Coffee: Co-founded in November 20141

SwapBots Project

SwapBots is an innovative augmented reality toy and game that Keefe and his team developed.2 The project received backing from the UK Games Fund and was successfully Kickstarted.2 Its key innovation lies in the ability to customize toys, creating numerous combinations while still allowing the app to recognize, animate, and assign specific in-game attributes to the toys.2

Expertise and Achievements

• Specializes in Extended Reality (XR), including AR, MR, and VR technologies1
• Holds multiple patents in the field of immersive technology1
• Collaborates with major brands and technology partners globally1
• Involved in setting up Draw & Code's EU R&D base in Malta, called Draw & Code Labs2

John Keefe's LinkedIn username is indeed johndac, and his profile lists him as based in Sliema, Malta.1