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    John Sailors

    Associate Professor of Marketing at University of St Thomas, Opus College of Business

    Professional Background

    John J. Sailors is an accomplished academic and marketing professional with over 21 years of experience as a University Professor. His extensive career includes distinguished teaching roles at prestigious institutions such as the University of Michigan, the University of Scranton, and the University of St. Thomas. Specializing in marketing and consumer behavior, he has made significant contributions to the field through his teaching and groundbreaking research, particularly focusing on branding and marketing research methodologies.

    In addition to his academic tenure, John has spent six years in applied marketing research, where he led various domestic and international projects. His work primarily centered on customer satisfaction and loyalty, as well as brand equity enhancement. Through these endeavors, John has collaborated with notable clients, including Ford Motor Company, Harley Davidson, Procter & Gamble, Burger King, and Caterpillar Finance. His rich blend of practical experience and academic knowledge positions him as a thought leader in marketing research.

    Education and Achievements

    John's educational journey reflects a strong foundation in business and marketing principles. He pursued his PhD at the esteemed Kellogg School of Management at Northwestern University, gaining insights into advanced marketing concepts and consumer behavior theories. Earlier, he earned a BBA from the University of Michigan's Stephen M. Ross School of Business, which has equipped him with a robust understanding of the complexities of business operations and marketing strategies. His academic background not only highlights his commitment to learning but also showcases his dedication to contributing to the academic community and the business world alike.

    Throughout his career, John has held various notable positions that further underline his expertise in marketing. He served as a visiting associate professor of marketing at the University of St. Thomas within the Opus College of Business and as an associate professor of marketing at both the Kania School of Management at the University of Scranton and at the University of St. Thomas. His impact as an educator is felt by many students who have had the privilege of learning from his extensive knowledge and practical insights.

    Achievements

    John's professional journey is marked by numerous achievements that speak to his capabilities in both education and practical marketing research. Notably, he has contributed to curriculum development as an associate professor, utilizing his extensive industry experience to prepare students for real-world marketing challenges. His academic contributions are coupled with a robust research output that has advanced the understanding of branding and consumer decision-making processes.

    Further enhancing his credentials, John has held significant positions outside academia, including Director of Marketing Sciences at Ipsos Insight and Vice President/Consumer Insight Consultant at RDA Group. His role as Marketing Training Manager at Pharmacia & Upjohn illustrates his passion for mentoring and developing talent within the marketing field. Additionally, his previous experience as a board member at the Minnesota School of Science highlights his commitment to educational advancements and community service.

    In summary, John J. Sailors is a dedicated professional whose expertise spans teaching, research, and applied marketing. His impressive credentials, combined with a wealth of experience across a variety of industries, underscore his commitment to understanding consumer behavior and enhancing brand equity. With a solid educational foundation and a proven track record, John continues to inspire future marketers and contribute to the field of marketing and consumer behavior research.

    Related Questions

    How did John J. Sailors develop his expertise in applied marketing research?
    What innovative teaching methods does John J. Sailors employ in his marketing courses?
    How has John J. Sailors’s research influenced the field of consumer behavior?
    In what ways has John J. Sailors collaborated with major corporations like Ford and Procter & Gamble?
    What insights can be gained from John J. Sailors’s experience in customer satisfaction and loyalty?
    How does John J. Sailors integrate his practical marketing experience into the classroom?
    John Sailors
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    Location

    Minneapolis, Minnesota, United States