John Hobson

John Hobson is a Principal in the MarTech and Commerce division at Credera, where he leads initiatives focused on marketing technology and customer engagement strategies. Based in Newport Beach, California, he plays a crucial role in helping clients develop and implement effective marketing strategies that align with their business goals. His responsibilities include crafting strategies, overseeing implementation, and providing ongoing optimization to ensure client success.12

Before joining Credera, Hobson held various leadership roles, including serving as a Chief Executive Officer at CIELO. He has a background in marketing and entrepreneurship, which supports his expertise in the MarTech sector.23 His work at Credera emphasizes a collaborative approach, aiming to empower client teams with knowledge and tools necessary for achieving sustainable growth in their marketing efforts.1